Cathay Pacific – Awareness Animations, Explainer Videos (2016)
Explainer videos for new-joiners
Overview:
To spice up the new-joiners journey, we decided to tackle a few dry subjects in the form of explainer videos. The cubic style characters are fellow employees in our local setting of CX Headquarters. They give a high-level introduction to a range of subjects, including retirement scheme options, company benefits, staff ticketing, etc. – under two-minute duration each.
My role in the project:
On these projects I was responsible for the Client management, solution design, scriptwriting and storyboarding; and being assisted by a project manager and a graphic artist who developed the final visuals and animation.
Introducing the Performance Management and Competency Framework
Overview:
Our team took part in the change management process of the introduction of the new Performance Management process by creating a set of photo-based instructional videos introducing the new process and platform. We’ve also created a set of short how-to videos explaining the process flow and each feature of the new platform.
My role in the project:
On these projects, I was responsible for the client management, solution design, scriptwriting and story-boarding; and being assisted by a project manager and a graphic artist who related the final animation using an After Effects template and Flash.
Recording session in the CX Studio. Lots of professionalism... and even more giggles.
Description
Cathay Pacific
2016
Company: Peak Pacific Group Ltd.
Client: Cathay Pacific
Year: 2016
Development tool: AI, Flash, After Effects
Length: 2 minutes each
Audience: All Employees in the CX HQ